The EU rewards companies that arrive prepared.
Most companies see one European market. There are 27, each with its own regulations, distribution structures, and buyer behavior. We give international companies a structured, evidence-based path into Poland and the EU, protecting capital and accelerating the road to revenue.
Most companies see one European market. There are 27, each with its own regulations, distribution structures, and buyer behavior. We give international companies a structured, evidence-based path into Poland and the EU, protecting capital and accelerating the road to revenue.
Why Expansions Stall
The opportunity is real.
So are the obstacles.
Europe may already be on your radar. But between the opportunity and actual revenue sit distribution structures that may not match your model, regulations that go well beyond what any standard report covers, and buyers whose decision-making works very differently from what you know at home.
Most expansion efforts do not fail because the product is wrong. They stall because the entry was built on assumptions that were never tested before capital was committed.
“The most expensive line item in EU expansion is not regulatory compliance. It is the 12 to 18 months and the capital companies spend discovering, inside the market, what should have been known before they entered it.”
– Sam E. Lach
We listen before we recommend.
No two expansion projects carry the same obstacles. Before we suggest anything, we learn your product, your existing relationships, and what success looks like for your leadership team.
The first conversation contains no pitch. Only questions.
What most firms deliver
Market reports. Regulatory summaries. Competitor analysis. Useful context, but none of it tells you whether a buyer in Warsaw or Frankfurt will switch from what they are using today, or whether your price point survives the local margin structure. The work ends when the document is handed over.
What we deliver instead
We work as your European ground team. We validate commercial conditions before you launch, build the distribution and sales infrastructure that generates measurable revenue, and stay engaged until the market is working. Not until the report is finished.
Three stages.
Our Approach
Nothing advances until the previous stage has produced evidence that supports it. This is what keeps your capital safe and your timeline honest. Every stage ends with a specific outcome, not a report.
Who We Work With
Built for companies treating EU expansion as a real investment.
We work with leadership teams ready to validate before they commit, act on what the data shows, and build for commercial performance, not just market presence.
Our Leadership
Commercial practitioners, not generalist advisors.
You work directly with the people accountable for your outcome, from the first conversation through commercial execution.
COO and Co-Founder
Deep operational experience helping companies from the Americas navigate European distribution and commercial infrastructure.
Michelle Shah
Co-Founder
CEO and Co-Founder
Combines 20+ years of B2B market entry experience with expertise in brand strategy, marketing and corporate image-building.
Anna Sarkowska
Co-Founder
Executive Partner
Leads commercial validation and engagement design, building the evidence base behind every go and no-go decision.
Samuel E. Lach
Executive Partner
Tell us what you're building.
No pitch. No obligation. An honest assessment of the conditions, the timing, and what a realistic path forward looks like for your specific situation.